Product - Lux Damage Repair
Brief - Debut new Lux Damage Repair and new star Scarlett Johansson and portray her in a way to show how her shine can make things better for others. The story should be set in context to her lifestyle in film and connected to a world of European sophistication
Idea - Release your Shine
Solution - Scarlett helps a struggling Film Director by letting her hair down to make the scene work better.
Brief - Debut new Lux Damage Repair and new star Scarlett Johansson and portray her in a way to show how her shine can make things better for others. The story should be set in context to her lifestyle in film and connected to a world of European sophistication
Idea - Release your Shine
Solution - Scarlett helps a struggling Film Director by letting her hair down to make the scene work better.
Product - Lux Straight and Beauty
Brief - Debut new Lux Straight and Beauty for a younger target that feels cute and fun within context of the unique pink product packaging.
Idea - Follow your Shine
Solution - Scarlett brings Paris to life by letting her hair down.
Brief - Debut new Lux Straight and Beauty for a younger target that feels cute and fun within context of the unique pink product packaging.
Idea - Follow your Shine
Solution - Scarlett brings Paris to life by letting her hair down.
Product - Lux Damage Repair Leave on
Brief - Announce New Lux Damage Repair Oil Leave on Treatment that moisturises but doesn't leave hair feeling sticky.
Idea - A harmony of smoothness and shine
Solution - Scarlett indulges herself in a harmonious world of ornamental oil droplets.
Brief - Announce New Lux Damage Repair Oil Leave on Treatment that moisturises but doesn't leave hair feeling sticky.
Idea - A harmony of smoothness and shine
Solution - Scarlett indulges herself in a harmonious world of ornamental oil droplets.
Product - Lux Damage Repair and Straight and Beauty Haircare Ranges
Brief - Reboot the visual look and feel of Lux Key Visuals.
Idea - Release your Shine
Solution - We make Lux products larger than life.
Brief - Reboot the visual look and feel of Lux Key Visuals.
Idea - Release your Shine
Solution - We make Lux products larger than life.
Product - Lux Haircare Brand
Brief - To connect Scarlett and the brand more directly to the everyday lives of the viewer and to get across the brand communication idea.
Idea - Reveal Your Shine
Solution - We reveal a more down to earth side of Scarlett and Lux with a behind the scenes story.
Brief - To connect Scarlett and the brand more directly to the everyday lives of the viewer and to get across the brand communication idea.
Idea - Reveal Your Shine
Solution - We reveal a more down to earth side of Scarlett and Lux with a behind the scenes story.
Product - Lux Moisture Haircare
Brief - Express the sensorial elements of Lux Moisture Haircare.
Idea - The Shine you can see, touch and smell.
Solution - Olivia Culpo embarks on a sensorial journey set in a magical world of golden wonder.
Brief - Express the sensorial elements of Lux Moisture Haircare.
Idea - The Shine you can see, touch and smell.
Solution - Olivia Culpo embarks on a sensorial journey set in a magical world of golden wonder.
Product - Lux Haircare Brand
Brief - Celebrate 25 years of Lux haircare.
Idea - Experience the gift of Shine.
Solution - Olivia receives a gift of a bouquet made from Lux products.
Brief - Celebrate 25 years of Lux haircare.
Idea - Experience the gift of Shine.
Solution - Olivia receives a gift of a bouquet made from Lux products.
