A Range of work from Print, DM to Television for Mercedes-Benz Singapore.
Product - Mercedes-Benz Brand Brief - Create a Newspaper Ad that tells multiple stories behind different drivers and their cars to create brand equity. Idea - Your Mercedes-Benz, your story. Solution - We created a long copy Magazine add that told multiple short stories supported by teaser images.
Product - S-Class Brief - Create a Newspaper Campaign announcing the Benefits of the new S-Class Idea - Redefining Perfection Solution - A headline driven campaign that highlights the new benefits as only Mercedes-Benz can.
Product - Mercedes-Benz Brand Campaign Brief - Show how Mercedes-Benz fits into multiple parts of life. Idea - Mercedes-Benz completes things. Solution - A copy based campaign where Mercedes-Benz finishes famous saying from different walks of life.