Product - Lux Luminique Nighttime Wash Range
Brief - Re-launch Lux Luminique with it's new Night Time Wash Range, and totally reboot the look and feel of the brand.
Idea - A Sensorial Immersion.
Solution - The creation of the water-flower mnemonic.
Brief - Re-launch Lux Luminique with it's new Night Time Wash Range, and totally reboot the look and feel of the brand.
Idea - A Sensorial Immersion.
Solution - The creation of the water-flower mnemonic.
Product - Lux Luminique Range
Brief - Re-launch Lux Luminique with it's new formula made up of three unique oils.
Idea - A Sensorial Immersion.
Solution - The creation of three unique water-flowers.
Brief - Re-launch Lux Luminique with it's new formula made up of three unique oils.
Idea - A Sensorial Immersion.
Solution - The creation of three unique water-flowers.
Product - Lux Luminique Botanical Range
Brief - A reactionary campaign to help connect the Luminique to daytime usage. Using natural codes and implementing both the Water-Flower
and a transitional KV that uses the Kaleidoscope.
Idea - A Sensorial Immersion.
Solution - The creation of daytime water-flower mnemonic.
Brief - A reactionary campaign to help connect the Luminique to daytime usage. Using natural codes and implementing both the Water-Flower
and a transitional KV that uses the Kaleidoscope.
Idea - A Sensorial Immersion.
Solution - The creation of daytime water-flower mnemonic.
Product - Lux Luminique Sakura Luminique
Brief - Announce the launch of the limited edition Sakura variant.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - Creating a custom Kaleidoscope made of Sakura flowers.
Brief - Announce the launch of the limited edition Sakura variant.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - Creating a custom Kaleidoscope made of Sakura flowers.
Product - Lux Luminique Straight Style + Airy Style
Brief - Launch Straight Sty and Airy Style variants at the same time.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - Using the Japanese concept of Futago kode (twin coordination) we immersed viewers in dual Kaleidoscopes.
Brief - Launch Straight Sty and Airy Style variants at the same time.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - Using the Japanese concept of Futago kode (twin coordination) we immersed viewers in dual Kaleidoscopes.
Product - Lux Luminique Golden Oil Shine
Brief - Maintain the the look and feel of the Kaleidoscope whilst introducing the latest Lux Luminique variant and it's oil ingredient.
Idea - A Sensorial Immersion.
Solution - The creation of a oil Kaleidoscope.
Brief - Maintain the the look and feel of the Kaleidoscope whilst introducing the latest Lux Luminique variant and it's oil ingredient.
Idea - A Sensorial Immersion.
Solution - The creation of a oil Kaleidoscope.
Product - Lux Luminique Range
Brief - Launch Luminique for the first time.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - We created a sensorial Kaleidoscopic world that would become the visual mnemonic for the campaign for the next two years.
Brief - Launch Luminique for the first time.
Idea - Immerse yourself in the sensorial world of Luminique.
Solution - We created a sensorial Kaleidoscopic world that would become the visual mnemonic for the campaign for the next two years.
