Product - Red Cross Brand
Brief - Create Interest in donating to the Red cross during Chinese New Year with a poster.
IDEA: Give this CNY.
Solution: The poster uses the iconic symbol of donation, the traditional Ang Pow packet, which are given away during Chinese New Year.
Brief - Create Interest in donating to the Red cross during Chinese New Year with a poster.
IDEA: Give this CNY.
Solution: The poster uses the iconic symbol of donation, the traditional Ang Pow packet, which are given away during Chinese New Year.
Product - Blood Drive
Brief - Each year, Red Cross Singapore reminds people via a TV campaign, that it is important to donate blood.
Idea - Blood is harder to find than you might think.
Solution - We set up real people and tried to sell them blood as if it was a black market commodity just like pirate DVD's are sold on the street.
Brief - Each year, Red Cross Singapore reminds people via a TV campaign, that it is important to donate blood.
Idea - Blood is harder to find than you might think.
Solution - We set up real people and tried to sell them blood as if it was a black market commodity just like pirate DVD's are sold on the street.
