Product - Listerine Watery Tablet
Brief - Launch Listerine's new on-the-go format. Whilst aligning with the global campaign take into consideration local Japanese target insight and set the story in a everyday romantic scenario that incorporates local brand ambassador, Nanao.
Idea - Confidence on-the-go when you need it most.
Solution - Nanao plays the role of a Boss, who helps her college, when they randomly meet the love of her life in a on-the-go scenario.
Brief - Launch Listerine's new on-the-go format. Whilst aligning with the global campaign take into consideration local Japanese target insight and set the story in a everyday romantic scenario that incorporates local brand ambassador, Nanao.
Idea - Confidence on-the-go when you need it most.
Solution - Nanao plays the role of a Boss, who helps her college, when they randomly meet the love of her life in a on-the-go scenario.
Product - Listerine Pocket Pack
Brief - Create a Key Visual that Expresses the Strong Efficacy of The compact ListerinE format in a relatable Everyday Japanese On-the-go Scenario.
Idea - Flattens Bad Breath
Solution- A Symbol of Bad Breath, The Everyday Smelly SalaryMAN is squashed Flat thanks to Listerine.
Brief - Create a Key Visual that Expresses the Strong Efficacy of The compact ListerinE format in a relatable Everyday Japanese On-the-go Scenario.
Idea - Flattens Bad Breath
Solution- A Symbol of Bad Breath, The Everyday Smelly SalaryMAN is squashed Flat thanks to Listerine.
Product - Listerine Soft Mint
Brief - Show the Soft flavour and strong efficacy of Listerine Soft Mint within a key visual, using nothing but the product.
Idea - Soft on your Mouth Hard on Germs.
Solution - Visualising the the softness of the flavour as a heart and the Strong Efficacy as Bomb leaping out from the Listerine.
Brief - Show the Soft flavour and strong efficacy of Listerine Soft Mint within a key visual, using nothing but the product.
Idea - Soft on your Mouth Hard on Germs.
Solution - Visualising the the softness of the flavour as a heart and the Strong Efficacy as Bomb leaping out from the Listerine.
