Product - Prestige Credit
Brief - Promote OCBC Prestige Credit line in a print campaign for people unable to follow their dreams.
Idea - Anything's possible, so make it real.
Solution - We show people trying to follow their dreams at home without a line of credit and offer the solution.
Brief - Promote OCBC Prestige Credit line in a print campaign for people unable to follow their dreams.
Idea - Anything's possible, so make it real.
Solution - We show people trying to follow their dreams at home without a line of credit and offer the solution.
Product - CPF Fund
Brief - Promote the OCBC Bank CPF fund and incentivise people to join by the offer of a free holiday.
Idea - I'm away on my free holiday
Solution - The simple use of a simple Mnemonic in the form of a post-it note to show people whop have taken their free holiday.
Brief - Promote the OCBC Bank CPF fund and incentivise people to join by the offer of a free holiday.
Idea - I'm away on my free holiday
Solution - The simple use of a simple Mnemonic in the form of a post-it note to show people whop have taken their free holiday.
product - Credit Cards
Brief - Incentivise people to sign up for OCBC credit cards by announcing that they stand the chance of winning two Condos.
Idea- A deal so good it is worth singing about.
Solution - By making a world play on the lyrics of the Engelbert Humperdinck Song Quando Quando Quando and changing them to Condo Condo.
Brief - Incentivise people to sign up for OCBC credit cards by announcing that they stand the chance of winning two Condos.
Idea- A deal so good it is worth singing about.
Solution - By making a world play on the lyrics of the Engelbert Humperdinck Song Quando Quando Quando and changing them to Condo Condo.
